Here is What You Get
Your Springboard membership provides fresh, done-for-you, GI-relevant content every single month.
Here's what's included each month.
Monthly Blog Post Outline
Every month, you'll receive a notification that the new article outline and social channel posts are ready to go. The monthly delivery will include a done-for-you blog post outline about a GI-relevant topic which you can easily convert into an article to use in the blog section of your website. We'll also include supporting imagery and short text blurb perfect to use when promoting your practice on all your social channels (Facebook, Google+, etc.). We provide an outline to avoid a duplicate content penalty from Google and other search engines, but the blog post outline will include detailed bullet points, appropriate links, and guidance on how to write a post that will provide the most value to your patients, saving your staff the time and effort of determining what to write about and the research time to produce a great blog post. All that is done for you.
8-12 Additional Social Media Posts
You'll also get 8-12 additional social media posts per month (2-3 per week), to really keep your audience engaged. At least half of these will also include an image, which will drastically increase the share-ability of your posts. The posts will be designed to be used on Facebook, Twitter, Pinterest, and Instagram and will include a spreadsheet with all the information and instructions you'll need to easily and quickly post this material. With Springboard, you'll have fresh content to post (which your patients and search engines love!) at a fraction of the investment of time and staff resources.
Every month, you'll receive a detailed content calendar to guide you on what to post and when to post it. Each calendar includes text, images, and links that can be posted to your Facebook, Pinterest, Twitter, and Instagram accounts. Source material is also included for your reference. All you have to do is follow the calendar and you'll engage your online audience in ways you never have before.
You'll also receive a done-for-you eblast that highlights that month's blog article and encourages your patients to click through to read the entire article on your website. It will also contain space where you can link to your social channels or promote other things happening at your practice. You'll be able to drop in your logo and practice information and send out a beautiful e-blast to your patient base, staying connected with them and building trust over time. Once again, Springboard does the hard work for you, giving you a tool that is easy to customize that will increase engagement with your patients.